The modern age of Google-based advertising promises to be a
very dreary affair. Google has spent so long farming our online habits with
analysts pouring over their every nuance that they know more about what makes
us tick than we do ourselves. Let’s not just demonise Google, everyone is in
the business of data mining now, Facebook, linkedin, Amazon anyone who has a
click to be clicked, a date to be marked, a friend to be made is interested in
your choices. Kinda makes cookies lose their sweetness, eh? Those who track our online trawling have such
a well-rounded profile of all our habits and weaknesses they only need to
produce a handful of clickable images to trap all of us to such a high degree
of accuracy. This is the science of conversion rates.